Shopping for clothes for your newborn is an exciting time. There are hundreds of online and retail stores offering affordable, high-quality baby clothes. From rompers and onesies, to shoes and accessories, the choices are endless.

Major Australian retailers like KmartBest & LessBig W and Target have year-round specials and low prices. Stores like Pumpkin Patch and Oshkosh are trusted brands for super cute styles, and warehouse outlets such as DFO can be a bargain-hunter’s paradise.

However, the joy of shopping for your newborn can become overwhelming for a soon-to-be or new Mum. There is just so much to choose from!

Where to begin

We’ve made the job of shopping for baby clothes a little easier for you by finding some of the best online shops that offer great value for newborn clothing and beyond. It is more relaxing to shop over a cuppa while scrolling through an array of gorgeous outfits for your precious newborn.

So relax, find a comfy chair, make that cuppa and see what you find. Here are our favourite online stores (in no particular order) offering great value when it comes to shopping for baby clothes.

newborn clothing tips

Bubs Warehouse

You can easily lose track of time while flicking through the online catalogues at Bubs Warehouse – Australia’s leading baby clothing warehouse online.

The team at Bubs Warehouse knows how to connect with their customers and will bend over backwards to provide superior customer satisfaction. Don’t be surprised if you find yourself saying ‘Wow’ aloud!

Kidzwear Online

This no frills online store brings you a wide range of clothing for newborns right up to teenagers. Kidzwear Online always seems to be having a sale, offering discounts and making special offers. If you’re a bargain hunter, be prepared to get hooked.

Baby Wear

As soon as you set foot inside the Baby Wear online store, you’ll see bargains galore with page after page of discounted baby clothes. Although you won’t find a specific newborn section, once you click on an item, you can easily find the sizing and make your selection.

Baby Wear is an Australian based business, but the clothes are clearly from all over the world. It’s a shop if you’re looking for something a little different.

infant clothes cheap

Outlet Shop for Kids

The goal of Outlet Shop for Kids is to be your go to shop for discount baby and kids clothes. They have a good variety of products, stocking most of the leading brands of baby clothes.

Even with newest clothes for your trendy newborn, you won’t have to pay retail price!


If all the bells and whistles of the warehouse stores are not for you, then click over to the newborn clothing section at H&M. You’ll find good quality baby clothing at reasonable prices. Their website is easy to navigate and the outfits are some of the cutest.

Simplicity, style, quality and value just about sums up the bubs section at H&M.


The Bonds brand is an Aussie icon known primarily for its singlets, t-shirts and undies. For decades, Mums have been dressing their bub in Bonds singlets and bodysuits. Take a look at the online (or retail) store, and you’ll be surprised by the options available.

When shopping online, you can filter your search by size, colour, price, shape, length and material, making it easy to find the perfect fit for your little one. You can head to the Bonds Outlet stores for even bigger discounts on your baby clothes.

clothes for newborns

Pure Baby

The variety of newborn clothing at Pure Baby is simply divine. You will pay a little more, but your baby will be wrapped in the highest quality, purely organic materials that feel better for them and for the planet.

You will also find a ‘premie’ baby range as well as organic bedding, blankets, swaddles, wraps, toys and skin care.

My Little Wardrobe

My Little Wardrobe  is one stylish little store. Their label ‘MLW by design’ has some of the cutest baby gear around. In addition, they stock some of the top baby brands.

If you’re awaiting the arrival of a little girl, wait till you see the gorgeous rompers at MLW. The boys haven’t been overlooked either as you will find the coolest little beanies and bibs!

What does shopping for your newborn have to do with Petit Early Learning Journey?

value shopping children

At Petit, we care about you and your child. Instead of spending endless hours traipsing around shopping malls in search of outfits for your newborn, we’d rather give you back some time… and sanity.

Book a tour and let us show you how we do things differently. At Petit Early Learning Journey, we provide a safe, warm environment that allows your baby to build confidence and feel secure and loved.